As we enter 2023, the mobile app market continues to expand at an unprecedented rate. Since millions of apps compete for users’ attention, having a stand-out mobile app is more important than ever. One way to accomplish this is UI/UX design that is engaging and user-friendly. Here are the top 10 mobile app UI design trends for 2023 that will make your app stand out.
Vibrant colours:
In 2022, mobile app UI/UX designers revamped flat designs and focused on providing more personalised design elements. Instagram was one of the first apps to adopt this trend by modifying its logo and transitioning from muted tones to vibrant multi-colours. Other prominent companies then followed this.
In 2023, we can expect an explosion of bold and lively colours, adding warmth, energy, and nuance to our home screens. Designers are encouraged to be courageous and experiment with new colours. Still, they should exercise caution and ensure their chosen colours provide a distinct, impactful, and visually appealing experience.
Borderless Display:
Apple’s announcement of iPhone X’s borderless display generated much excitement regarding its impact on UI/UX design. This launch began a trend that transformed the use of strict flat design concepts in mobile apps, providing a more seamless and engaging user experience. Although this trend was initially limited in 2017, borderless display-specific designs have made their way onto the list of UI design trends for 2018. It is anticipated that methods that utilise the entire edge-to-edge space of mobile devices will soon become commonplace.
Videos:
In 2017, the popularity of video content format increased significantly, with 78% of people watching online videos weekly and over 55% viewing them daily, according to Hubspot. In 2018, mobile app designers will incorporate video formats to adapt to this trend. This is due to the decrease in human attention span from 12 to eight seconds, which has resulted in the development of video-based UI. In 2023, video-based content will become even more prevalent, with more platforms offering live video options to convey information and emotions.
Cards:
In 2015, mobile devices surpassed PCs as the most commonly used tool for online activities such as web browsing. As a result, an app feature that could work seamlessly on both desktop and mobile platforms was needed to bridge the gap between desktop and mobile app usage. One such feature is the use of cards.
While not a new addition to Mobile App UI Trends 2018, cards are crucial in creating an effective UI design. They provide an excellent way to display and organise large amounts of content on the screen, including videos, photos, text, and links to specific subjects. Additionally, they are aesthetically pleasing, easy to digest, and optimised for clicks and taps. As a result, cards have become a primary UI design mode for platforms like Pinterest, Netflix, and Newsfeed.
Sounds:
Sound layers have emerged as a new addition to the UI design trends of 2013. This trend focuses on incorporating sound effects into various aspects of the user experience, including website navigation, commenting, and emoji selection. Using good elements in UI design enhances the overall user experience by adding a sense of enjoyment and pleasure. In 2023, this trend has expanded further and promises to take user experience to new heights.
Large-scale typography:
When creating highly personalised app designs, UI designers can utilise typography as a feature to experiment with. When combined with images, colours, videos, animations, and innovative layouts, typography can create an exceptional user experience. In 2023, typography has become a critical element in the UI design world, enabling designers to move away from traditional font styles and explore more experimental and creative options. This year, expect to see fancy and bold fonts replacing the overused system fonts that have been in use for a long time.
Overlapped:
Incorporating overlapping graphics, fonts, and colours in UI design adds a unique and attention-grabbing element and creates the illusion of extra white space. This illusion is crucial in the limited screen space of mobile devices, which is why designers often incorporate overlapping features in their designs.
Moreover, overlapping of identical elements with shadow effects can make the interface design of mobile apps appear impressive and imaginative. These factors have led to overlapping becoming an essential component of the Mobile Application User Interface Design Trends for 2023.
Animation: The art of creating moving pictures.
The inclusion of motion design or animations in fonts, icons, buttons, and photos can positively affect the user experience of apps, making them more enjoyable for users. This trend is expected to persist throughout 2023.
Designing responsive logos:
Recently, the world of app design has embraced the concept of adapting logos to suit various devices. As a result, many brands have opted for simplified, contemporary versions of their logos in recent years. Ensuring responsiveness is now the next logical step in meeting the demands of today’s technology landscape.
Voice Enabled: Capable of responding to voice commands.
In 2017, the demand for apps with voice-dependent services increased, making it easier for users to operate them. This trend is expected to continue, with voice-activated mobile apps becoming even more famous by 2023. Additionally, fingerprint-activated features will significantly impact the design of mobile app interfaces in 2023.
Conclusion
In conclusion, mobile app UI/UX design trends constantly evolve, and staying up-to-date is essential to create a successful app. By incorporating these top 10 mobile app UI design trends for 2023 into your app, you can create a visually appealing and engaging user experience that will stand out from the competition.
